Steven - Digital Marketing Specialist

Helping Businesses Scale Using Actionable Data and Intentional Marketing

About Me:

With a unique background in Quantity Surveying from the University Of Ilorin, I've transitioned into the realm of digital marketing, specializing in Google Ads, Analytics & Tag Manager. My focus? Using actionable data to craft marketing campaigns that resonate, engage, and convert.

Steven Adinoyi's Photo

My Journey

While my academic background lies in Quantity Surveying from the esteemed University Of Ilorin, my passion for understanding buyer psychology and data analytics led me to the dynamic world of digital marketing.

December 2019: The Start

I got into digital marketing in 2018 because I needed to make money. For about two years, I struggled to get my first Google Ads going. It was tough, but things started looking up in December 2019

Selling Online

At that time, I started selling health products online using Google Ads. It seemed like I was doing well, but I had a lot of problems with my ads. I realized I needed to understand things better, so I looked closely at the data. What I learned showed me where I was going wrong and helped me talk to my customers better, making them come back again and again.

Dinoy Wellness

All this learning helped me start Dinoy Wellness. Now, we make and sell our own health products, and we always make sure our customers get the best stuff.

Starting SOP Media

Soon, friends and family were asking for my help with their marketing. At first, I was just giving advice. But soon, many wanted me to manage their ads for them. This turned into a full-blown agency. What started as just me has now grown to a team of five, including some experts in different areas.

Key Achievements

SOP Media's google ads data
Harde Business School

Role: Lead Digital Marketer

Outcome: Successfully scaled from 2,000 users to over 20,000 in just 6 months.

Strategy: Leveraged buyer psychology insights, optimized ad targeting, and ensured consistent messaging across all platforms.


Inbox Marketing Academy

Role: Google Ads Specialist

Outcome: Generated over N200m in sales.

Strategy: Utilized deep data analysis to understand the target audience, crafted compelling ads, and maintained a high conversion rate throughout the campaign.


Check out what clients say

"Steven, through his agency, has transformed our advertising strategy. While we utilized both Google and Facebook ads, the ROI from Google Ads, crafted under Steven's expertise, stood out, consistently bringing in revenue despite fluctuating exchange rates."

Umoru Ibrahim

co-founder Inbox Marketing Academy

Our sales and overall growth were stagnant between January and October 2022, so we brought Steven onboard to help increase the number of users we had via Google Ads. He not only enhanced our campaigns but revamped our analytics, bringing in a surge of high-quality traffic. Today, our marketing decisions are data-driven, thanks to Steven.

Dami Oguntunde

COO Harde Business School

Lets Connect